Campaign for Vermont Foodbank

Campaign for Vermont Foodbank

In the spring of 2018, the Association

In the spring of 2018, the Association’s Outreach Committee, in partnership with Vermont Foodbank, began developing a year-round, state-wide campaign through which all Association member credit unions could support the Vermont Foodbank’s mission to gather and share quality food so that no one in Vermont will go hungry.  The project was unveiled on Saturday, May 19th at the Association’s 71st Annual Meeting at Woodstock Inn.

Outreach Committee Members (2017-2018)
  • Carrie Allen, Chair (Heritage Family Credit Union)
  • Stacey Benoit (Members Advantage Community Credit Union)
  • Simeon Chapin (VSECU)
  • Lori Crowley (Vermont Federal Credit Union)
  • Julie Longfellow NorthCountry Federal Credit Union)
  • Cindy Morgan (New England Federal Credit Union)
  • Kylie Perry (Vermont Federal Credit Union)
Overview / Purpose and Goals of the (as yet) Unnamed Campaign

The campaign’s purpose is to aid Vermont Foodbank, community food shelves, and local food pantries in their collaborative mission to end food insecurity throughout Vermont.  Designed to mimic a restaurant menu, the campaign offers a variety of “Starters”, “Main Courses”, “Chef’s Specialties”, and “Desserts” that can be implemented by credit unions of any size to help provide healthy and nutritious meals to Vermont families experiencing hunger.

Goals include tracking, recognizing, and communicating to consumers, legislators, and media the impact that Vermont’s credit unions collectively make toward relieving food insecurity throughout the state.

About Vermont Foodbank (from their website)

They are a member of Feeding America, and locally service over 153,000 Vermonters each year. They work with over 215 network and agency partners to provide nutritious food in each county in the state. The Vermont Foodbank opened its doors in 1986, and is based in Barre, Vermont, with additional warehouse locations in Rutland and Brattleboro.

Their full and part-time staff is aided by the help of thousands of community volunteers. These volunteers are individuals and groups that dedicate their time to making a difference right here in Vermont. Together, with their help, the Vermont Foodbank is able to sort, source, pack and distribute over 6 million pounds of food each year to their network to reach all corners of the state.

Name Branding & Logo Contest

Shortly after the Annual Meeting, the Outreach Committee announced a contest to give the unnamed campaign a brand name and graphic identity.  Open to employees and volunteers at all Association member credit unions, the contest ran from from June 1st – 29th and received nine entries which are presented below in alphabetical order by campaign name (click each tab to view).

(Click here to view or download the pre-contest draft of the campaign menu – 397k PDF)

All employees and volunteers of an AVCU member credit union are eligible to cast votes for one, two, or their three favorite contest submissions, but may only submit their voting form once.  The creative designer of the contest entry which earns the most total votes will receive a $100 VISA gift card and be announced in the August 17th issue of Newslines Express.  In the event of a tie between two or more contest entries, the Outreach Committee will determine the winner from among all entries that received the most votes to create the tie.


VOTING IS NOW OPEN AT: https://www.surveymonkey.com/r/avcu_vfcnblc

and will close at 11:59 PM on Sunday, August 12th.


The Nine Contest Entries